Ben Leighow

B.S.B.A. - Marketing, Digital Media, Public & Professional Writing | Music Business & Live Entertainment | Marketing Strategy & Operations

Ben Leighow

Building audiences, crafting campaigns, and hosting events people show up for.

Santa Barbara, CA

Experience

Executive Assistant

@ All Out Music Festival | Nick Staples Presents

May 2023 — Present | Multiple Locations

I am so deeply grateful for my professional and personal relationship with Nick Staples, who took a real chance on me when he brought me onto his team. Working right alongside him to help produce All Out Music Festival across Stage AE and KEMBA Live! has been one of the most fulfilling experiences of my career, giving me the opportunity to help execute major LGBTQ+ Pride events for over 15,000 festivalgoers.

  • Helped execute LGBTQ+ music festivals across Stage AE and KEMBA Live!, directing operations for 15,000+ attendees.
  • Negotiated operational logistics between venue personnel and talent management teams, from the first offer sheet all the way to night-of-show.
  • Processed official show contracts, performance riders, tax documentation, and post-event financial settlements.
  • Oversaw artist hospitality, green room setups, and guest ticket allocations as the primary liaison for visiting personnel.

Operations & Events Intern

@ Office Depot / Supra Office Solutions

August 2025 — April 2026 | Pittsburgh, PA

Serving as a direct client facing resource for the University of Pittsburgh gave me incredible hands on experience in supply chain coordination and campus logistics. My favorite part of this role was taking ownership of our University Sustainability Product Showcases, making sure vendor setups and equipment logistics ran seamlessly for attendees.

  • Orchestrated vendor logistics and equipment setups for attendees at University Sustainability Product Showcases.
  • Systematized database tracking in Excel for 80+ purchase orders, inventory, and client onboarding for a new product rollout.

Marketing & Outreach Coordinator

@ Core Capital Lending

March 2025 — August 2025 | Pittsburgh, PA

I am super thankful for the high level hands on strategy experience this role gave me at such an early stage in my career. Getting to work directly alongside the firm owner to build out full campaign plans, manage HubSpot workflows, and track ROI in Power BI was an amazing look into real executive decision making.

  • Built, automated, and managed full lifecycle CRM workflows, lead scoring, and investor email newsletters in HubSpot.
  • Reported to the firm owner on marketing strategy and budgets, building Power BI dashboards to analyze campaign ROI and performance metrics.
  • Launched paid digital ads in Meta Ads Manager and Google Ads, boosting inbound lead volume by 35%.

Marketing and Promotions Intern

@ PromoWest Productions / Stage AE

January 2023 — July 2025 | Pittsburgh, PA

Stage AE was my very first big step into the music industry, and it completely lit the fire under me to make live entertainment my life's work... It is the exact experience that inspired me to found MEBA on campus! It was so cool to watch the audience demographic research I conducted on show data actually get implemented into real marketing strategy that directly drove stronger campaign KPIs.

  • Cleaned raw attendance, revenue, and engagement data across 130+ Stage AE shows using Python and Excel.
  • Built audience demographic models from show day data by genre, directly correlating to a .8% increase in email opens.
  • Pioneered a short-form content series alongside supervisor research that outperformed prior content by 150%.
  • Pitched and ran an influencer promotional campaign that generated 1.5 million organic impressions for a festival.

Freelance PR & Copywriting

@ Independent Artists & Labels

Pittsburgh, PA

This whole journey started because a professor suggested I pitch artist teams directly, and I just decided to take a chance. I was so excited to even get a response back, let alone get to send over PR materials for them to use. It just so happened that one of the acts I wrote for eventually went on to become a Grammy winning performer, which was so surreal to watch unfold!

  • Authored tailored PR copy, press releases, and EPK materials for independent musical acts and a Grammy-winning artist.

Artist Management

@ Garrett Alan | Film for Her

Pittsburgh, PA

Managing Garrett Alan and Film for Her teaches me something new every single day, and I love the genuine friendships I have grown with local venue staff and the artists themselves. Guiding music rollouts, merch design, and pitch decks for people whose art I truly believe in is easily one of the most rewarding things I do.

  • Managed Red Bull DJ winner Garrett Alan with press, outreach, pitch decks, and a full EPK to secure bookings.
  • Managed indie creator Film for Her, overseeing music releases, merch design and fulfillment, socials, and regional bookings.

Involvement & Leadership

Susquehanna Music Festival Organizer

@ Susquehanna Music Festival

Clearfield, PA

I believe so deeply in live music as an avenue to bring communities together. Bringing a free benefit festival to my hometown from scratch was a pure labor of love, and seeing over 250 neighbors gather to enjoy local artists while raising $3,000+ for charity proved to me just how powerful live entertainment can be.

  • Produced a full day of live music featuring 5 local acts and hosting 250+ attendees, all while raising $3,000+ for charity.
  • Negotiated vendor contracts, sponsor partnerships, and on-site logistics to fund and execute show-day operations.

President & Founder

@ Music & Entertainment Business Association (MEBA)

Pittsburgh, PA

I poured my whole heart into founding MEBA because I wanted to build a real community for students who live and breathe music the way I do. Using live events to connect people, support local charities, and bridge students directly to industry professionals from CAA to Live Nation was one of the greatest highlights of my entire college experience.

  • Established the organization from the ground up to foster industry education, career connections, and local philanthropy.
  • Partnered with regional music charities and service organizations to coordinate community benefit events.
  • Booked industry guest speakers and talent from CAA, Live Nation, Roc Nation, and indie rock band Flipturn.

Division I Competitive Cheerleader

@ Pitt Cheer, University of Pittsburgh

Pittsburgh, PA

Stepping out in front of thousands of fans at Division I games was unforgettable, but what I treasure most are the lifelong friendships I built with my teammates and supervisors. Navigating a 20+ hour weekly commitment pushed us all to grow together, and leading my team on the national stage built bond and discipline that will stay with me forever.

  • Managed the rigorous performance, travel, and practice schedule required of a Division I athletic program.
  • Served as a mentor group leader for first-year teammates and organized supplemental practice sessions.

Student Ambassador & Prospective Student Mentor

@ Pitt Business Admissions, University of Pittsburgh

Pittsburgh, PA

I loved feeling the raw excitement of incoming freshmen and their families as they got ready for college... Helping guide prospective students through that huge transition while fostering amazing friendships with my admissions supervisors made every campus tour a joy.

Public & Professional Writing Scholar

@ PPW Program, University of Pittsburgh

Pittsburgh, PA

Writing has always been a genuine passion of mine, and the PPW certificate program gave me the perfect outlet to sharpen that craft... Focused on taking complex ideas and turning them into clear, compelling messaging across digital campaigns, strategic proposals, and professional copy!

Career & Internship Program Scholar

@ Pitt Business Career Development Center

Pittsburgh, PA

Working so closely alongside my peers and my academic advisor was one of the highlights of my time at Pitt... My academic advisor made such a massive impact on my college journey, guiding me through career milestones and helping me turn my passion for marketing and live entertainment into real professional opportunities!

Eagle Scout

@ Boy Scouts of America, Troop 9

Clearfield, PA

Earning my rank as an Eagle Scout instilled a lifelong passion for community service and leadership in me. Leading my troop to raise over $800 for a local American Legion flag drop box taught me early on how meaningful it is to rally people around a shared community project.

Highlights

01 / 03 — Music Industry

Music Industry

Building live entertainment networks, managing talent, executing promotional campaigns, and analyzing fan data...

  • Independent Artist Management: Manage Red Bull DJ winner Garrett Alan and indie creator Film for Her, directing release strategies, press outreach, merch, socials, and custom pitch decks and EPKs to secure regional bookings and build brand presence.
  • 1.5M+ Organic Impressions: Built and ran trend-focused Instagram campaigns and local influencer partnerships across Stage AE and festival media to boost ticket sales and awareness.
  • Artist Hospitality & Logistics Lead: Managed green room setups, ground transport, and day-of schedules for headlining talent at Stage AE, serving as the direct liaison between artists and venue leadership.
  • Rider & Contract Execution: Handled hospitality riders, credential distribution, and stage run-times across multi-stage festival setups to keep live show operations running strictly on schedule.
  • Post-Show Analytics & Dashboards: Built weekly performance recap decks for venue promoters using Excel and Power BI, evaluating ticket sales pacing, demographic trends, and bar spend across 130+ productions.
  • Grassroots Street Team Leadership: Directed campus street-team efforts for upcoming concert dates, coordinating flyer distribution, poster runs, and digital group chat announcements across Pitt.
  • 500+ Attendees & $1,000+ Raised: Produced multiple live benefit concerts through MEBA (scaling our community to over 60 active members) that brought in 500+ attendees and raised over $1,000 for local causes.
Talent ManagementArtist RelationsLive Event ProductionData AnalyticsGrassroots Marketing

02 / 03 — Marketing Strategy

Marketing Strategy

Executing omni-channel acquisition, CRM systems migration, and team-wide strategy implementation...

  • +35% Inbound Lead Jump: Designed, launched, and continuously optimized paid digital campaigns across ad platforms that jumped inbound leads by 35% in the following quarter.
  • Full HubSpot CRM Migration: Took charge of migrating the company's entire legacy database over to HubSpot, setting up new pipelines and serving as the primary administrator for the platform.
  • I-79 Highway Billboard Campaign: Managed the creative direction, media buying, and rollout for a high-visibility digital billboard along I-79, significantly driving regional brand presence and inbound borrower calls.
  • Conversion-Focused Newsletter Strategy: Authored monthly investor newsletters maintaining a 12% average open rate, utilizing custom UTM tracking links that directly initiated closed real estate financing deals.
  • Marketing Intern Leadership: Directly supervised and mentored a marketing intern, delegating daily content creation, promotional materials, and campaign performance tracking.
  • Executive Planning & Team Integration: Created monthly marketing plans, performance reporting dashboards, and ad budgets, working directly with a team of loan officers to keep initiatives aligned.
HubSpot CRM MigrationMeta & Google AdsBillboard / OOHMarketing BudgetingTeam Execution

03 / 03 — Community & Student Leadership

Community & Student Leadership

Mobilizing local communities, mentoring future students, and representing university athletics...

  • Free Community Charity Festival: Founded Susquehanna Music Festival as a completely free event, providing paid performance opportunities for local musicians while raising $3,000+ for charity.
  • NCA Competitive Cheer Leader: Competed twice at NCA College Nationals as Squad Logistics Lead, while dedicating 30+ hours to public service and community outreach at university events.
  • Pitt Business Student Ambassador: Hosted seminars, panel discussions, and Q&A sessions for over 1,000 prospective students and families, serving as a mentor throughout the university admissions process.
  • Eagle Scout Service Project: Earned the rank of Eagle Scout by planning and fundraising $800+ for a community flag drop-box, donating all surplus funds directly to American Legion Post #134.
Community EventsStudent MentorshipNCA Cheer LeaderPublic Speaking

Education

B.S. Business Administration

University of Pittsburgh, College of Business Administration

Major: Marketing | Certificates: Public & Professional Writing, Digital Media

2022 — 2026

Skills & Tools

Marketing & Digital Media

Meta Ads ManagerGoogle AdsLinkedIn Sales NavigatorSearch Engine Optimization (SEO)Copywriting & Content StrategyOut-Of-Home (OOH) AdvertisingEmail Marketing

CRM & Data Analytics

HubSpot (Platform Admin & Migration)SalesforceMailchimpAlteryxTableauMicrosoft Power BIPythonCampaign Attribution & Funnel TrackingA/B Testing

Event & Operations Management

Artist & Vendor RelationsSponsorship AcquisitionTalent Hospitality & Rider ExecutionStage & Site LogisticsB2B Outreach & PartnershipsBudget & Proposal PlanningSurvey Design & Demographics Analysis

Productivity & Design

Adobe Creative Suite (Photoshop, Premiere Pro, InDesign, Illustrator)Microsoft Office Suite (Advanced Excel & Powerpoint)Google WorkspaceCanvaPitch Deck & Presentation Design

Leadership & Strategy

Team Mentorship & Intern SupervisionStrategic PlanningPublic Speaking & PresentationCommunity OutreachCross-Functional Communication

Let's Connect

I'm always open to interesting conversations, collaborations, and opportunities.