Ben Leighow

B.S.B.A - Marketing, Digital Media, Public & Professional Writing | Founder, MEBA & Susquehanna Music Festival | Marketing Strategy Implementation

Ben Leighow

Building audiences, crafting campaigns, and hosting events people show up for.

Experience

Business Solutions Sales & Operations Intern

@ Office Depot / Supra Office Solutions

August 2025April 2026 | Pittsburgh, PA

Supra Office Solutions is a major B2B office supplier partnered with Office Depot to deliver supply chain and procurement services. During my time here, I served as a direct client facing resource for the University of Pittsburgh while heading up the logistics for our campus sustainability showcase program!

  • Worked directly with Senior Account Managers to plan and run a multi-campus "Sustainability Show" tour across three university locations.
  • Handled client onboarding and day to day logistics for the Keurig K-Cycle recycling program on campus.
  • Built event proposals and budgets, including zero waste catering setups for 60 attendees.

Marketing Strategy - Lead Intern

@ Core Capital Lending

March 2025August 2025 | Pittsburgh, PA

Core Capital Lending is a private real estate lender where I got to step into a real high level strategy role... even managing a marketing intern who reported to me! We managed every layer of marketing for this business, crushing our goals in a single summer and setting the company up for huge long term success.

  • Built and optimized ad campaigns across digital platforms, jumping inbound leads by 35% the next quarter.
  • Planned 10+ networking events and ran targeted outreach that brought in over 200 new borrower prospects.
  • Put together monthly investor newsletters with a 12% average open rate that led straight to 6 closed real estate deals.
  • Managed and mentored our marketing intern, working together on social content and promotional materials.
  • Handled the full marketing plan and budget from scratch, tracking KPIs to hit key growth targets.

Head of Operations/Founder

@ Susquehanna Music Festival

May 2024July 2024 | Clearfield, PA

Back home for the summer with extra time after my 9 to 5, I decided to put my love for live music to the test... I built a free benefit concert from scratch for my hometown, running everything from booking bands and securing sponsors to managing marketing, operations, and day of festival logistics!

  • Booked 5 local bands, coordinated 9 hours of live music, and brought in over 250 attendees for a full day festival.
  • Handled all event details from sponsor pitches and local promo to site setup and day of production.
  • Raised $3,000+ for a local charity by partnering up with small businesses across the community.

President/Founder

@ Music & Entertainment Business Association (MEBA), University of Pittsburgh

August 2023April 2026 | Pittsburgh, PA

I founded MEBA because I wanted to create a real home at Pitt Business for students who are genuinely obsessed with music and live entertainment. We built a community that bridges students directly to the industry through guest speakers, corporate networking, and producing live benefit shows!

  • Built the student organization completely from scratch, pitching university leadership and securing official department backing.
  • Spearheaded the end to end business development for benefit concerts, resulting in successful bookings and partnerships.
  • Led comprehensive outreach initiatives to bridge gaps between prospective students, alumni, and industry professionals.
  • Built outreach systems to connect members directly with alumni, local promoters, and entertainment companies for internships.

Artist Relations, Logistics, & Marketing Intern

@ All Out Music Festival | PromoWest Productions / Stage AE

March 2023August 2025 | Pittsburgh, PA

This was my very first internship in live music, and what a journey it was! I started on the ground floor doing fan engagement at physical booths during show nights at Stage AE, eventually transitioning to work alongside Nick Staples (founder of All Out Music Festival) to lead influencer promotions, artist relations, and show day logistics.

  • Started on site at Stage AE running fan engagement booths, managing giveaways, and connecting directly with concertgoers on show nights.
  • Worked alongside Nick Staples (founder of All Out Music Festival) to build and execute digital marketing campaigns.
  • Built a trend focused Instagram content strategy that pulled in over 1.5 million organic impressions.
  • Partnered with local music influencers and creators to drive ticket sales and expand festival brand awareness.
  • Served as the main point of contact for festival headliners, taking care of artist green rooms, hospitality, and strict stage timing.
  • Worked right between stage production, venue staff, and talent management to solve sudden logistical issues on fast-paced show days.
  • Designed and executed audience survey systems for 200+ attendees to capture clear data on fan demographics and event marketing.
  • Built advanced Excel tracking models to break down annual performance metrics and ticket trends across 130+ venue productions.
  • Pitched and managed B2B partnerships with 15+ local businesses to scale collegiate brand engagement and cross promotions.

Leadership & Activities

Cheerleader — Competitive Team Leader

@ Pitt Cheer, University of Pittsburgh

August 2023April 2026 | Pittsburgh, PA

Being on the Pitt Cheer team was easily one of the most rewarding parts of my college experience! Stepping out in front of thousands of fans at Division I games pushed me to grow as a leader, while managing a 20+ hour weekly training commitment built serious discipline... Plus, it gave me the chance to travel, represent the university, and meet my absolute best friends and greatest mentors!

Student Ambassador & Prospective Student Mentor

@ Pitt Business, University of Pittsburgh

August 2023April 2026 | Pittsburgh, PA

I absolutely loved having the opportunity to connect with prospective students and families on a regular basis! Serving in this role for three years gave me a deep, hands-on understanding of how university admissions offices operate behind the scenes... Plus, the faculty and staff at Pitt Business Admissions became some of my favorite people on campus!

Public & Professional Writing Scholar

@ PPW Program, University of Pittsburgh

August 2023April 2026 | Pittsburgh, PA

Writing has always been a genuine passion of mine, and the PPW certificate program gave me the perfect outlet to sharpen that craft... Focused on taking complex ideas and turning them into clear, compelling messaging across digital campaigns, strategic proposals, and professional copy!

Career & Internship Program Scholar

@ Pitt Business Career Development Center

August 2022April 2026 | Pittsburgh, PA

Working so closely alongside my peers and my academic advisor was one of the highlights of my time at Pitt... My academic advisor made such a massive impact on my college journey, guiding me through career milestones and helping me turn my passion for marketing and live entertainment into real professional opportunities!

Eagle Scout

@ Boy Scouts of America, Troop 9

February 2020February 2022 | Pittsburgh, PA

Boy Scouts was a huge part of my life growing up, and I am so proud to have earned the rank of Eagle Scout; It taught me early lessons in leadership and community service through my project fundraising $800+ for a flag drop box and supporting our local American Legion!

Highlights

01 / 03Music Industry

Music Industry

Building live entertainment networks, managing talent, executing promotional campaigns, and analyzing fan data...

  • Independent Artist Management: Served as talent manager for electronic artist Garrett Alan, directing release strategies, press outreach, and custom pitch decks to secure festival bookings and build brand presence.
  • 1.5M+ Organic Impressions: Built and ran trend-focused Instagram campaigns and local influencer partnerships across Stage AE and festival media to boost ticket sales and awareness.
  • Artist Hospitality & Logistics Lead: Managed green room setups, ground transport, and day-of schedules for headlining talent at Stage AE, serving as the direct liaison between artists and venue leadership.
  • Rider & Contract Execution: Handled hospitality riders, credential distribution, and stage run-times across multi-stage festival setups to keep live show operations running strictly on schedule.
  • Post-Show Analytics & Dashboards: Built weekly performance recap decks for venue promoters using Excel and Power BI, evaluating ticket sales pacing, demographic trends, and bar spend across 130+ productions.
  • Grassroots Street Team Leadership: Directed campus street-team efforts for upcoming concert dates, coordinating flyer distribution, poster runs, and digital group chat announcements across Pitt.
  • 500+ Attendees & $1,000+ Raised: Produced multiple live benefit concerts through MEBA (scaling our community to over 60 active members) that brought in 500+ attendees and raised over $1,000 for local causes.
Talent ManagementArtist RelationsLive Event ProductionData AnalyticsGrassroots Marketing

02 / 03Marketing Strategy

Marketing Strategy

Executing omni-channel acquisition, CRM systems migration, and team-wide strategy implementation...

  • +35% Inbound Lead Jump: Designed, launched, and continuously optimized paid digital campaigns across ad platforms that jumped inbound leads by 35% in the following quarter.
  • Full HubSpot CRM Migration: Took charge of migrating the company's entire legacy database over to HubSpot, setting up new pipelines and serving as the primary administrator for the platform.
  • I-79 Highway Billboard Campaign: Managed the creative direction, media buying, and rollout for a high-visibility digital billboard along I-79, significantly driving regional brand presence and inbound borrower calls.
  • Conversion-Focused Newsletter Strategy: Authored monthly investor newsletters maintaining a 12% average open rate, utilizing custom UTM tracking links that directly initiated closed real estate financing deals.
  • Marketing Intern Leadership: Directly supervised and mentored a marketing intern, delegating daily content creation, promotional materials, and campaign performance tracking.
  • Executive Planning & Team Integration: Created monthly marketing plans, performance reporting dashboards, and ad budgets, working directly with a team of loan officers to keep initiatives aligned.
HubSpot CRM MigrationMeta & Google AdsBillboard / OOHMarketing BudgetingTeam Execution

03 / 03Community & Student Leadership

Community & Student Leadership

Mobilizing local communities, mentoring future students, and representing university athletics...

  • Free Community Charity Festival: Founded Susquehanna Music Festival as a completely free event, providing paid performance opportunities for local musicians while raising $3,000+ for charity.
  • NCA Competitive Cheer Leader: Competed twice at NCA College Nationals as Squad Logistics Lead, while dedicating 30+ hours to public service and community outreach at university events.
  • Pitt Business Student Ambassador: Hosted seminars, panel discussions, and Q&A sessions for over 1,000 prospective students and families, serving as a mentor throughout the university admissions process.
  • Eagle Scout Service Project: Earned the rank of Eagle Scout by planning and fundraising $800+ for a community flag drop-box, donating all surplus funds directly to American Legion Post #134.
Community EventsStudent MentorshipNCA Cheer LeaderPublic Speaking

Education

B.S. Business Administration

University of Pittsburgh, College of Business Administration

Major: Marketing | Certificates: Public & Professional Writing, Digital Media

20222026

Skills & Tools

Marketing & Digital Media

Meta Ads ManagerGoogle AdsLinkedIn Sales NavigatorSearch Engine Optimization (SEO)Copywriting & Content StrategyOut-Of-Home (OOH) AdvertisingEmail Marketing

CRM & Data Analytics

HubSpot (Platform Admin & Migration)SalesforceMailchimpAlteryxTableauMicrosoft Power BIPythonCampaign Attribution & Funnel TrackingA/B Testing

Event & Operations Management

Artist & Vendor RelationsSponsorship AcquisitionTalent Hospitality & Rider ExecutionStage & Site LogisticsB2B Outreach & PartnershipsBudget & Proposal PlanningSurvey Design & Demographics Analysis

Productivity & Design

Adobe Creative Suite (Photoshop, Premiere Pro, InDesign, Illustrator)Microsoft Office Suite (Advanced Excel & Powerpoint)Google WorkspaceCanvaPitch Deck & Presentation Design

Leadership & Strategy

Team Mentorship & Intern SupervisionStrategic PlanningPublic Speaking & PresentationCommunity OutreachCross-Functional Communication

Let's Connect

I'm always open to interesting conversations, collaborations, and opportunities.